{"product_id":"pr-campaign-planner","title":"PR Campaign Planner","description":"Public relations moves fast — your tools should keep up. PR Campaign Planner gives you a complete command center for every media placement, from the first pitch to the published clip.\n\nStop juggling spreadsheets and scattered email threads. Track every outreach effort in a structured pipeline: who you pitched, which outlets picked it up, and the audience reach each placement delivered. The Kanban board gives you instant visual clarity on where every story stands — Draft, Pitched, Confirmed, Published, or Reported.\n\nPlan your media campaigns on a Gantt-style timeline so you can see overlapping launches, embargo dates, and press tour schedules at a glance. No more double-booking your spokespeople or missing key deadlines.\n\nBuild a centralized media contact directory with outlet profiles, beat coverage, and contact details. Link every placement to the reporter who wrote it and the campaign it belongs to.\n\nThe dashboard puts your PR performance front and center: total placements, reach metrics, status breakdowns, and upcoming deadlines. Know exactly how your coverage is tracking against campaign goals.\n\nBuilt for PR agencies, in-house communications teams, and solo practitioners who need professional media management without the enterprise price tag.","brand":"My Store","offers":[{"title":"Default Title","offer_id":52938969186613,"sku":null,"price":49.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/1135\/1605\/files\/hero_051ae1db-422f-4f22-950f-25b9d1848b5b.png?v=1780063427","url":"https:\/\/bobcatplanners.com\/es\/products\/pr-campaign-planner","provider":"Bobcat Planners","version":"1.0","type":"link"}